First off, what the heck is that term you’ve been hearing everywhere, “UX”? UX is short for User Experience. You, yes you reading this – you are my user. I hope after reading this, you are getting a good experience otherwise I’ve already failed at my job title.
Before I took my UX Immersion course with Careerfoundry, I never really heard of that term either. Truth is, user experience is everywhere. It’s constantly associated with mobile apps and websites but if you think outside the box, it’s literally everywhere.
Imagine walking into the store at the mall. You are almost always bombarded at the entrance by an employee that is telling you all the sales they have today “Today we are having a buy one get one 50% off and if you use buy three..” – we’ve all heard it one too many times. I don’t know about you, but I just say “uh huh, uh huh, OK thanks” and walk away. If they are lucky, I continue to walk into the store, otherwise I might just turn around and walk out.
If you think about it, that’s user experience, how? – because I (the user) went into the store to check out a product and my experience ended at the door. Same goes for a user that downloaded an app and is already frustrated during the sign up process. Just the other day, I was at the supermarket and I attempted to get some bottles of my favorite water and not only did I have to step up on the ledge of the last shelf to get to it, I also had to think about how the hell I was going to get them off the shelf .
Now as a user (a shopper at the supermarket) I’m stumbled (frustrations, pain points) because I (user) am there thinking – who thought of this? (designer?) Of course there was no employee (on-board tutorial) in sight and I didn’t even want to get into with the manager but since they stacked glass bottles on top of each other on the highest shelf in the store, it was almost impossible to get my product and then, of course -domino effect because the brand fails in sales because the supermarket provided a bad user experience.
While my experience at the supermarket was bad, it probably won’t stop me from going there again. However if you are a company that has spent a lot of money to develop an app, you might not have that same luck with a user that just downloaded your app. That’s where a UX designer comes in. Our job is to make applications friendly for users, so the user stays and comes back for more.
See in the mobile or digital world, you have a very short amount of time to gain that users trust and keep them coming back to use your app or visit your website. All of this is user experience and while it goes much deeper than I have explained here, I wanted to emphasize the fact that it also goes beyond the traditional digital space that you often hear about it.
If you’re interested in learning more about UX design, I highly suggest the course I took with Careerfoundry because the course was very in depth and truly immersive. If interested, clicking the link above will secure you a 10% discount. There are also a ton of books, sites and other courses available to you, so before you choose a career as a user experience design, I suggest you do your research because its not for everyone.