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Project overview
Approach
understanding problem
swot 1

“Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you” —Alex Borstein

USER PERSONAS

USER PERSONA JAKE
USER PERSONA APRIL
user journey maps ux design user experience
Task flow 1
Task flow 2
wireframing text

To gather a rough idea of how I envisioned EXPERT, I started wireframing with paper and pencil. Later, I translated those low-fidelity wireframes into mid-fidelity, using Balsamiq.

Once I had a better understanding of EXPERT,  I translated all my wireframes

into high-fidelity wireframes using Sketch.

LOW & MID-FIDELITY WIREFRAMES

low-small
mid-w2

HIGH-FIDELITY WIREFRAMES | SKETCH

High-w3
Prototype user testing

By performing usability tests, I was able to gain a better understanding of how users interact with apps because it highlights problem areas that might not have been obvious beforehand.

Results
Polishing design 1
Polishing 2
Polishing 3
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