“Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you” —Alex Borstein
To gather a rough idea of how I envisioned EXPERT, I started wireframing with paper and pencil. Later, I translated those low-fidelity wireframes into mid-fidelity, using Balsamiq.
Once I had a better understanding of EXPERT, I translated all my wireframes
into high-fidelity wireframes using Sketch.