“Never try to fit a target audience. Write what is true to the characters in their settings and the audience will find you” —Alex Borstein
USER PERSONAS
To gather a rough idea of how I envisioned EXPERT, I started wireframing with paper and pencil. Later, I translated those low-fidelity wireframes into mid-fidelity, using Balsamiq.
Once I had a better understanding of EXPERT, I translated all my wireframes
into high-fidelity wireframes using Sketch.
LOW & MID-FIDELITY WIREFRAMES
HIGH-FIDELITY WIREFRAMES | SKETCH
By performing usability tests, I was able to gain a better understanding of how users interact with apps because it highlights problem areas that might not have been obvious beforehand.
