Perfect Properties

User Interaction Design Project

Perfect Properties - Project Brief

Real estate investment is an increasingly popular way for individuals to achieve financial security.

It is an exciting and emotional experience, but often complicated. While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range.

Perfect Properties will provide them with the expertise needed to get started efficiently.

Industry

Real Estate

Year

2020

UI Project Goals

UI / UX Mobile Responsive website

User Persona

Research & Low-Fidelity Wireframes

After completing a S.W.O.T analysis of other real estate investment applications, I was able to begin the basic information architecture for the mobile responsive site of Perfect Properties, using Sketch.

Mood Board & Color Scheme

I started with accessibility in mind, keeping colors and contrast in check.  

The color scheme I chose is meant to invoke trust, affordability and optimism.

Keeping the user in mind at all times, I wanted Perfect Properties to attract a user that is not only interested in real estate investment, but needs guidance along the way to achieve their real estate investment goals. 

I went with the colors blue for trust and accessibility.  Green for affordability and bright orange for the optimistic user.

Responsive Design

Once I had the information architecture setup, color scheme and accessible colors in check, I began the task of adapting the wireframes to tablet and desktop sizes for a mobile responsive UI across all platforms (desktop, mobile and tablet)

Low-Fidelity

High-Fidelity

website prototyping, UX UI Designer Tamara Stampone video

Work with me

Creative

Attention to detail

Empathetic

Passionate