User Interaction Design Project
Perfect Properties - Project Brief
Real estate investment is an increasingly popular way for individuals to achieve financial security.
It is an exciting and emotional experience, but often complicated. While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range.
Perfect Properties will provide them with the expertise needed to get started efficiently.
UI Project Goals
UI / UX Mobile Responsive website
Research & Low-Fidelity Wireframes
After completing a S.W.O.T analysis of other real estate investment applications, I was able to begin the basic information architecture for the mobile responsive site of Perfect Properties, using Sketch.
Mood Board & Color Scheme
I started with accessibility in mind, keeping colors and contrast in check.
The color scheme I chose is meant to invoke trust, affordability and optimism.
Keeping the user in mind at all times, I wanted Perfect Properties to attract a user that is not only interested in real estate investment, but needs guidance along the way to achieve their real estate investment goals.
I went with the colors blue for trust and accessibility. Green for affordability and bright orange for the optimistic user.
Once I had the information architecture setup, color scheme and accessible colors in check, I began the task of adapting the wireframes to tablet and desktop sizes for a mobile responsive UI across all platforms (desktop, mobile and tablet)