My role: UI Design
Tools Used: Sketch, Invision
Perfect Properties is a website created and designed for the modern individual that is looking to invest in Real Estate easily. It is designed for users that want to quickly browse properties, find basic information and can invest, hassle free.
Based on the user Personas for the project, the users are optimistic, educated and tech savvy. With a mobile responsive design, Perfect Properties can be used on the go for all users.
Using Sketch, I began creating low fidelity wireframes on how I wanted Perfect Properties too look based on it's competitors.
While I was brainstorming for the mood board ideas, I kept the user in mind. A typical user that would be interested in a Real Estate investment app, like Perfect Properties is someone that already has a business mindset, or is "business casual as I called it"
BRINGING PERFECT PROPERTIES TO LIFE
One of the challenges I faced was, finding a color scheme that was not only accessible for all users, but matched with the typography and theme of Perfect Properties, which invokes trust as well as affordability and optimism so that any user would be interested in giving Perfect Properties a try.
With my mobile wireframes completed I began the task of adapting them to tablet and desktop sizes.