What do people use Perfect Properties for?
Perfect Properties is a mobile responsive website created and designed for the modern individual that is looking to invest in Real Estate easily.
The UI is designed for users that want to quickly browse properties, find basic information and can invest, hassle free.
Based on the user Personas for the project, the users are optimistic, educated and tech savvy. With a mobile responsive design, Perfect Properties can be used on the go for all users.
My role: UI Designer / User interface design
UX Design Tools Used: Sketch, InVision & Angle
To start the initial design of "Perfect Properties'', I used Sketch to create low-fidelity wireframes and setup the basic information architecture for the mobile responsive site.
Keeping the user in mind and designing for mobile first, I did research and found the typical user that has interest in real estate investments would be someone that already has a business mindset. I based my color scheme off that. Blue for trustworthy and accessible, green for affordability and bright orange for the optimistic user.
BRINGING PERFECT PROPERTIES TO LIFE
One of the challenges I faced was, finding a color scheme that was not only accessible for all users, but matched with the typography and theme of Perfect Properties, which invokes trust as well as affordability and optimism so that any user would be interested in giving Perfect Properties a try.
- User profile setup
Once my mobile wireframes were completed, I began the task of adapting them to tablet and desktop sizes for a mobile responsive UI across all platforms (desktop, mobile and tablet)