UX CASE STUDY

EXPERT APP

Expert Application Student Project

Project Goals

The goal of EXPERT was to create an app that would allow users from all over the world to instantly connect with an Expert in virtually any field. ​
Client
UX Immersion Program, CareerFoundry
Project
Create concept for responsive mobile app
My Role
Product Designer, Researcher
EXPERT | UX DESIGN CASE STUDY

Design Process

EXPERT was designed with a user-centric approach, based on heuristic research, 

validated assumptions and repeated user testing.

The Problem

Users want to interact with specialists (Experts) who can answer their questions.

Competitor analysis

I conducted a thorough competitor analysis on two products: Ask an Expert and Snaffwho.

The competitive analysis provided me with insights into what might resonate more with the target group and ultimately taught me how to build a better product.

User Personas

Based on research and competitor analysis of real people who would use a service like this, I created two user personas.

By creating user personas, I was able to focus on user motivations, attitudes, and challenges.

USER JOURNEY

I made user journey maps to help me visualize the steps a user would take to complete a task and empathize with how they might be feeling during those steps.

user journey maps ux design user experience

User Task Flow

Based on research and competitor analysis of real people who would use a service like this, I created two user personas.

By creating user personas, I was able to focus on user motivations, attitudes, and challenges.

Low-fidelity wireframe

I began wire-framing with paper and pencil to get a rough idea of how I envisioned EXPERT.

user interface design process low fid

Mid-fidelity wireframe

Later, I used Balsamiq to convert those low-fidelity wireframes to mid-fidelity.

High-fidelity wireframe

Once I had a better understanding of EXPERT,  I translated all my wireframes into high-fidelity wireframes using Sketch

Conducting usability tests

Usability testing

I was able to gain a better understanding of how users interact with apps by conducting usability tests.

because it draws attention to problem areas that may not have been obvious previously

Expert App - Video Walkthrough

Play Video
Contact

New York Metro Area

hello@tamarastampone.design